Ice Bath and Sauna Dealer & Reseller Program
At The Contrast Theory, we work with approved online retailers and wellness businesses that want to sell sauna and cold-plunge equipment through a direct-to-customer dropshipping model. The Contrast Theory is our brand name, and our products are designed for alternating sauna and cold-plunge routines.
Online Dealer Program
- 40% gross dealer margin relative to MAP on eligible products sold at MAP, before the dealer's own operating expenses
- No inventory requirement before generating a sale
- Direct-to-customer fulfillment for approved dealer orders
- Standard shipping and applicable customs duties covered for approved dealer orders to the United States, Canada, and the United Kingdom
- MAP pricing information, product specifications, high-resolution imagery, marketing materials, and dealer support
- Post-purchase product support handled by The Contrast Theory under our published policies
Dealer Account Activation
After approval, online dealer accounts require a one-time $299 USD activation deposit. The full activation deposit is refunded upon the first completed dealer product order. No inventory purchase is required to activate the account.
Dealer materials and ordering information are normally provided within one business day after activation.
The Process
- Submit your dealer application
- Our team reviews your business
- If approved, review the published dealer-account terms
- Complete the required activation deposit
- Receive dealer resources and ordering information
- List eligible products and begin selling
- When a customer orders, send the order details to The Contrast Theory for fulfillment
For the complete and current terms, review our Become a Dealer and Dealer Account Opening pages before activation.
